The following is a letter from one of our owners, Robert Jacobi. He talks about Main Course California - past, present and future. Take a listen.
The idea for Main Course California started back in April of 2008. Back then Rachel Main and I often hired one another as staff for our respective companies. The economy was still holding steady and there was clearly enough business to go around, so we started Main Course. Back then our space had a walk in refrigerator, storage space and a prep-kitchen, and we knew that over time we could build the space out according to our own specifications.
Sure enough, as time went by and our customer base grew, our customers told us what they wanted and we complied. We added an outside seating area and I moved my office into the back warehouse. That is where Rachel now works alongside me as the Catering Director.
Due to the economic decline in the winter of 2009 and the slow climb that occurred afterward, we decided to expand on our services. Some things worked out well for us while others just didn’t quite make sense after a while. We tried to have a presence at the farmers market in Ojai. But that ended up costing us more money than we would take in. We provided dinner for a while. That too didn’t work out.
Already franchised operations and big companies are still our primary challenge as we are trying to break into a market that is still peppered with heavily subsidized industry foods. I’m talking about the great big established catering companies who source most of their food from other and sometimes developing countries just to sell a hormone, sulfate, sodium and sugar rich product. They can outbid us anytime because they have sourced their industry food cheaply. We as human beings are creatures of habit and we will eat cheap industry food if it is cheap enough. Just add some ketchup and you’ll be fine…at least that is what I used to do….