Friday, November 19, 2010

Big changes this holiday season...

Assorted Crostini

Dear Friends,

When Robert Jacobi and I came to Ventura 2 ½ years ago to open our catering company, we knew this was a great place to have our business. It is halfway between our two major catering areas: Malibu and Santa Barbara. We thought we'd do a little take-out lunch business on the side - nothing major. This lunch business evolved into our bistro and we began to offer sit down service with wine and beer, too.

In the meantime - and in spite of the horrid economy - our catering has continued to pick up. We've done our best to keep up with our fabulous lunch bistro customers - many of whom are great friends of ours - as well as grow our corporate and private catering and our private chef divisions. Amazingly, we've been doing all of this with a talented yet very small staff.

Yet, while we LOVE running our bistro, it is getting harder and harder to maintain a thriving, service-oriented bistro while growing what we really do best: catering. We have occasionally needed to close the bistro due to catering events, and we know how frustrating that is for all of you when you think we're open but then we're not. Much to our dismay, we cannot provide the level of customer service we demand from ourselves while running a bistro and catering company during the same hours.

We liken our lunch bistro to the rocket boosters on a space ship - absolutely necessary to provide the lift off the rocket needs, and once the rocket is in space on its journey, the rocket boosters are no longer needed. Having our bistro and building relationships with you has been a true gift, but we are ready to move forward.

Therefore, we are both saddened and very excited to share with you that we will be closing our lunch bistro as of December 4th. We know it is bad news for many of you, and we wrestled with the decision for a long time, but the truth is, we'd be closed most of December anyway because we have lots of catering events that necessitate our Chefs' and Servers' time.

The silver lining is that we hear you all loud and clear that you LOVE our cooking classes, and you've been asking for them to be more frequent for many months. We will now have the time to present you with more classes as well as special dinners that are not only focused on a theme - such as the excellent German wines we brought back from Europe last year (and have been waiting for us to put on a dinner for y'all) - but also offered at a good value - something you can come back to Main Course over and over again to enjoy.

And of course, the entire reason why we are doing this is so that we continue to excel at what our purpose is: provide unparalleled service and flavorful food for our discerning clientele. We welcome you to come in for one more bite within the next few weeks. We'd love to see you, and remember, we are here, having fun, catering events - for you!

Sincerely,
Rachel Main and the Main Course California Staff

No comments:

Post a Comment